Mental health stigma campaign receives overwhelming response

Thousands visited the Time to Change campaign website after the first screening of a new TV advert about mental health stigma last week. Thousands broke off from viewing the nation’s favourite soap – Coronation Street - to find out about the campaign. After the massive spike in demand the site crashed.

Time to Change is England’s most ambitious programme to end the discrimination faced by people with mental health problems, and improve the nation’s wellbeing.  Mental Health Media, Mind, and Rethink are leading the programme, funded with £16m from the Big Lottery Fund and £2m from Comic Relief, and evaluated by the Institute of Psychiatry at King’s College, London.

The campaign was followed up with ‘Time to Change ads’ in all the major nationals. The campaign, which has a string of celebrity supporters and endorsement from all of the political party leaders, launched on the 20th of January and will run for several weeks.

Time to Change Director Sue Baker said:

“The response to the ad was incredible – it goes to show that the country has been waiting a long time for a campaign like this, and now it has finally come along tens of thousands want to get involved. The level of interest isn’t really surprising, after all 1 in 4 people will be affected by mental health problems at some point and most of them will experience prejudice because of it. Think of all those thousands of people – silenced all these years. But not for much longer; we are witnessing the start of a mass social movement to change attitudes and smash one of our last taboos”.

A parliamentary launch event saw around 50 members of parliament pledge support, signing an Early Day Motion calling for government to speak out to endorse the campaign. Among those pledging support were Prime Minister Gordon Brown, Conservative leader David Cameron and Liberal Democrat leader Nick Clegg.

The straight-talking campaign runs for 4 weeks from 21st January and includes:

• a hard-hitting TV ad

• celebrity press ads featuring Stephen Fry, Ruby Wax and Alastair Campbell

• bold stunts to grab public attention

• a string of high-profile supporters, from celebs to politicians

• powerful real life ‘case studies’ available for interview.

To watch the TV ad visit

For further information go to

Article sourced from mental health charity Mind


Posted by, Asif Yusuf



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