In the creative sector women earn far less than men

According to a recently released study, women in the creative sector, earn on average £10,400 less than men. Additionally, in the freelance day rates for the creative sector women earn £44 less per day than men.

Major Players – the digital and creative recruitment specialists also reported that 45% of women in the creative sector saw their wages fall compared to 45% of men. This included jobs in marketing, PR, communications, virtual reality, design, advertising, and artificial intelligence.

The 2021 salary survey carried out by the firm looked at figures from the Institute of Fiscal Studies which showed that those who had been disproportionately affected by the pandemic were working mothers. Those women who had been in paid employment were 47% more likely to have lost their jobs permanently or quit when compared to working fathers.

The study showed that black females earned the least money in the creative sector. The average wage for this group was £38,000 compared to £58,000 earned by white men in the sector.

Less than 10% in this sector are aged 45 and over, with ethnic minorities accounting for 11%.

The study also looked at the pandemic and the effects on the creative sector. It concluded that working remotely was achievable and the first choice for many employees.

Before the lockdown started permanent employees worked 9 hours a day, but the study showed that more than 55% of the permanent employees consistently worked 11 or more hours per day during lockdown.

Opportunities for freelancers were scarcer than before the pandemic. Over half of the freelancers said that they worked less now than they did a year ago.

Respondents (33%) stated that the most important thing to them was a good ‘work-life balance’ in both the current job and the next job. This far outweighed salary and benefits.

This response and attitude had left the creative business pressured to find a way to invest in digital infrastructure which allows for a ‘hybrid working model.’ This would be a method of working that enabled a global remote workforce to be developed.

Managing director of Major Players, Joanne Lucy stated that the findings about diversity and pay gaps clearly showed that as an economy the UK was far from being at a crossroads.

Everyone has the opportunity to make a positive change, and to help build a society which encourages the creation of a more level playing field.

Ms Lucy commented that Major Players is committed to their ‘Earn Your Worth’ initiative. By 2022 they aimed to lay before the government a petition to ensure all salary information is removed from the hiring process. By doing this, candidates would be able to earn their true worth.

The survey carried out by Major Players used data obtained from 2,455 people. It was combined with statistics taken from senior talent partners.


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