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Help the Aged launch internet video campaign to combat age discrimination

Help the Aged have launched an imaginative video campaign to tackle age discrimination, creating a spoof 1950’s public service announcement. The hilarious short video mocks out of touch perceptions of sexism and racism and contrasts them to 2008. “a time in the future” when age discrimination is still legal.

The campaign will be rolled out on internet sites such as Facebook, Bebo and My Space over the next six weeks and will be dovetailed by a strong public relations campaign. 

A selection of short stories explaining the experiences of older people who have faced age discrimination entitled “Worth fighting for” will also be published in tandem. The charity are hoping the activity will make local and national news and bring ageism into the spotlight.

Yvette Templar, Head of Campaigns at Help the Aged comments:

'The next few weeks will be a pivotal time for the ‘Just Equal Treatment’ campaign in the lead up to the announcement of the anticipated Equality Bill.  Help the Aged will continue to challenge the Government to heed public opinion and outlaw ageism now.

'Our own research has revealed that two thirds of GB adults of all ages (67 per cent) think the present Government is not taking older people seriously, with fully three-quarters (74 per cent) of older people themselves believing the Government isn’t responding to their needs.  This evidence shows the Gordon Brown’s Government must act now to end the scourge of age discrimination in all walks of life.'

ENDS

Link to the video

Link to the ‘Just Equal Treatment’ campaign

Posted by Asif Yusuf

Publisher of Diversity Link

 

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